Content analysis, that was utilized in the analysis, is a systematic and objective method of explaining and quantifying phenomena through the analysis of written, spoken or artistic interaction communications (Elo & Kyngбs, 2008). Its power is its objectivity because it analyses existent data within an way that is unobtrusive. It accommodates both qualitative and quantitative information, typically you start with qualitative information in the shape of text which after that it transforms right into a coded, quantitative kind. Hsieh and Shannon (2005) note content analysis’ prospective to discover both manifest and content that is latent. Prasad (2008) identifies four essential methodological considerations from the work of content analysis in research, particularly: recognition of devices of analysis, growth of coding categories, sampling of appropriate content, and ascertaining dependability of coding. Continue reading →